Thursday, June 14, 2007

Thursday Ad Watch (Winners' Edition)

The Commercial Closet Association gave out its 3rd Annual Images in Advertising Awards this week. Below are some of the fantastic winners (the Subaru ad on Gay Street outside Joe Coffee -- where Amy Sedaris sells her cupcakes in the West Village, is my fave!).
You can see the complete list here.

Outstanding Lesbian Portrait: Time magazine/Agency: In-house. The ad asks if gay families “are different” and shows a lesbian couple embracing while holding their newborn child.
Outstanding Interactive Ad (GLBT Internet Media): Lufthansa/Agency: OutNow Consulting. The moving web based ad features a gay couple photographing themselves with a digital camera on a vacation.

Outstanding Print -- Domestic GLBT Media Subaru of America/Signs - Moon City Productions (campaign) // Outstanding Print Ad (Appearing in Mainstream Media): Mitchell Gold + Bob Williams/Agency: In-house. Ad features gay male couple relaxing on their Mitchell Gold & Bob Williams furniture with an explanation of its comfort and design.

Every Way Is A-OK (see Subaru info above) // Outstanding Print Ad (Appearing in U.S. GLBT Media): Subaru of America/Agency: Moon City Productions. One of three gay themed ads focuses on the transgender market with a sequined gown appearing in a row of tuxedos in a man’s closet and copy claiming Subaru too is "ready for any occasion."

Outstanding Print Ad (Appearing in International GLBT Media): Ra-Re/Agency: Flash & Partners. In the ad for European clothing designer, a gay male couple pushes a baby cart together while dressed in the apparel.

This week's eye-catching advertisements.

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